Data privacy

US Privacy Policy

Last modified: 11.03.2024

Preliminary Remark

Hacker German Kitchen Furniture East, Inc., along with our affiliates, that link to this privacy policy (collectively, “Hacker” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy.
 This policy describes the types of information we may collect from you or that you may provide when you visit the website (our "Website") and our practices for collecting, using, maintaining, protecting, and disclosing that information. This policy applies to the information we collect, including, but not limited to:

  • Use of this Website, including mobile Website; 
  • In email, text, and other electronic messages between you and this Website;
  • Social media interactions on this Website and other third party websites like Facebook, Linkedin, and Instagram;
  • Viewing or interacting with our online advertisements or emails, if those applications or advertising include links to this policy.

It does not apply to information collected by:

  • Us offline or through any other means, including on any other website operated by Hacker or any third party (including our affiliates); or 
  • Any third party (including our affiliates), including through any application or content (including advertising) that may link to or be accessible from or on the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates. 


Children Under the Age of 13
Our Website is not intended for children under the age of 13. To our knowledge we do not collect personal information from children under the age of 13. If you believe a child under the age of 13 may have provided us personal information without parental consent, please contact us at hello(at)


Information We collect and How We collect it
We collect several types of information from and about users of our Website. We collect this information directly from you when you provide it to us or automatically as you navigate through the Website.
Information You Provide to Us  
The information we collect on or through our Website may include:

  • Personal information that you provide by filling in forms on our Website such as:
  • Topic selection;
  • Message;
  • First name;
  • Last name;
  • Telephone (optional);
  • E-mail.
  • Records and copies of your correspondence (including email addresses), if you contact us;

Information We Collect Through Automatic Data Collection Technologies  
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

  • Details of your visits to our Website, including:
  • IP address in anonymized form is used to determine the location of access
  • Referrer (previously visited website)
  • Requested web page or file 
  • Browser type and version
  • Operating system used
  • Type of device used
  • Time of access

The information we collect automatically [does/may/is only statistical data and does not] include personal information[, [but/or] we may maintain it or associate it with personal information we collect in other ways or receive from third parties]. It helps us to improve our Website and business to deliver a better and more personalized service, including by enabling us to:

  • Identify and assess customer interests; 
  • Estimate our audience size and usage patterns;
  • Store information about your preferences, allowing us to customize our Website according to your individual interests;
  • Improve our website and marketing efforts;
  • Communicate with you and respond to your requests;

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. 
  • You can set your browser to notify you of the placement of cookies. This will make the use of cookies transparent to you. In addition, cookies and comparable technologies by the following services are set after you grant your express consent:
  • Vimeo sets cookies for the videos you use on our website.
  • Google Maps sets cookies when in use.
  • Google Ads. If you reach our website via a Google advert, a so-called conversion cookie is stored on your IT system by Google. This cookie loses its validity after thirty day and is not used to identify you.
  • Google Analytics Remarketing. The placed cookie enables Google to recognise visitors to our website when they subsequently access websites that are also members of the Google advertising network. As part of this technical process, Google obtains knowledge of personal data or surfing behaviour, which Google uses to display interest-relevant advertising.
  • Meta Pixel (Facebook Pixel). Pages of our Website [and our e-mails] may contain the Meta Pixel (Facebook Pixel). The pixel can link the behaviour of people on the website with Facebook user profiles. It collects data that helps to track conversions, optimise ads and create target groups.
  • Web Beacons. Pages of our the Website [and our e-mails] may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or [opened an email] and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity). 


Third-Party Use of Cookies and Other Tracking Technologies

Some content on this Website is served by third-parties such as Google Maps and Vimeo. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content. 
We do not control these third parties' tracking technologies or how they may be used. If you have any questions about this content, you should contact the responsible provider directly. 

The data processed by Google Maps may include, in particular, users’ IP addresses and location data, although these are not collected without your consent (ordinarily completed through the settings on your (mobile) device). Data may be processed in Ireland. We refer in this context to Google Maps’s privacy statement:, opt-out:

We also use third party services from the ‘Vimeo’ platform of provider Vimeo Inc., 555 West 18th Street New York, New York 10011, USA. We refer in this context to Vimeo’s Privacy statement: We advise that Vimeo can use Google Analytics, and in this connection we refer to the Google Analytics privacy policy ( as well as opt-out options for Google Analytics ( or Google’s settings for the use of data for marketing purposes (


Third-Party Analytics Services 
We may collect personal information about your online activities on this Website and connected devices over time and across third-party websites, devices, apps and other online features and services. We use third-party analytics services such as Google Analytics (Remarketing), the Meta Pixel and Meta API.
In the context of Google Analytics we refer to the privacy policy of Google Analytics ( as well as opt-out options for Google Analytics (

The Meta pixel can link the behaviour of people on the website with Facebook user profiles. The data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy ( This enables Meta and its partners to place adverts on and off Facebook. A cookie may also be stored on your computer for these purposes.

We may send your personal data to Meta via the Meta API. The Meta API is a secure interface between our website and Meta. The data transmitted to Meta via the Meta API is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy ( This enables Meta and its partners to place adverts on and off Facebook. A cookie may also be stored on your computer for these purposes. 

Advertising services
We may collect your personal data via Google Ads (enhanced Conversions). Google Ads is -an internet advertising service that allows advertisers to place adverts both in Google's search engine results and in the Google advertising network. Neither our company nor other Google Ads advertisers receive information from Google that could be used to identify you.

You can view the privacy policy and further information of Google Ads at: and

Other Services
This Website might contain other services such as the Google Tag Manager.

The Google Tag Manager allows "website tags" (i.e. keywords that are integrated into HTML elements) to be implemented and managed via an interface. By using Google Tag Manager, we can automatically track which button, link or personalised image you have actively clicked on and can then record which content on our website is of particular interest to you. Additional information on the service can be found at the following link:

How We Use Your Information
We use information that we collect about you or that you provide to us, including any personal information:

  • To present our Website and its contents to you;
  • To provide you with information, products, or services that you request from us;
  • To fulfill any other purpose for which you provide it;
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
  • To notify you about changes to our Website or any products or services we offer or provide through it;
  • In any other way we may describe when you provide the information;
  • For any other purpose with your consent.


Information Sharing

We may share your information as follows:

  • To our subsidiaries and affiliates;
  • To contractors, dealers, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them;
  • To a buyer or other successor in the event of a merger, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Hacker's assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Hacker about user of this Website is among the assets transferred;
  • To fulfill the purpose for which you provide it;
  • For any other purpose disclosed by us when you provide the information;
  • With your consent.

We may also share your personal information:

  • If we are legally required to do so;
  • If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Hacker, our customers, or others. 


Your Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information: 

  • Tracking Technologies. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.
  • Accessing and Correcting Your Information. You may send us an email at hello(at) to update your preferences and request access to, correct or delete any personal information that you have provided to us. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

We do not control third parties' collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. 

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure. All information you provide to us is stored on our secure servers behind firewalls. 
Unfortunately, the transmission of information via the internet is not 100% secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website. 

Changes to Our Privacy Policy
We may change our privacy policy from time to time. We will notify you of any material changes to our privacy policy by posting an updated version on our Website. You are responsible for ensuring check our Website periodically for any updates to our privacy policy. The date the privacy policy was last modified is identified at the top of the page. 

Contact Information
If you have any questions about this privacy policy and our privacy practices, contact us per email at: hello(at)